Marketing Research -

 

  1.    Age    :                  

2. Gender    :        Male            Female                    

3.    Education Level    : Primary School        Form 1 - Form 3        Form 4 - Form 6        Foundation Year  

                                        College                   University                Master                        PhD

4.    Are you working?

            Yes (if yes, please jump to Q4a)            No   

    4a.    Part-time        Full-time        Casual (Freelance)            Contract

5.    Working as a(n) :       

6.    Income (monthly)   :     

7. Is promotional tools (eg. value pack, discount etc) play an important role in purchasing new skin care product to you?

        Yes            No

8. Please rank the following promotional tools which will influence your purchasing decision for new skin care products.

( 5 = most; 1 = the less)

Promotional Tools

1 2 3 4 5
Value Pack
Membership Card (to collect point)
Value - added services (e.g Free facial)
Discount for 2nd item
Contest
Credit card discount
Free gift if purchased up to certain amount
Gift voucher

9. If other promotional tools did not specific above, please state

10. Will you still purchase new skin care product even without any promotional tools?

        Yes            No